What is regression analysis?
Regression analysis is a statistical method used to create a predictive model, or formula, based on data. This prediction can be used to rank prospects by probability of response, customers who are more likely to be profitable, or a variety of other outcomes.

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What sample size is necessary
to complete a regression analysis?
We like to have at least 1,000 outcomes (responders, buyers, etc.) in order to complete a robust analysis. Sample sizes vary based on the outcome to be predicted.

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What types of statistical analysis does Aii offer?
Aii uses the statistical method or methods appropriate to achieve the analysis objectives. This includes multiple linear regression, logistic regression, principal components factor analysis, cluster analysis, CHAID (Chi-square Automatic Interaction Detection), CART (Classification and Regression Trees), and others.

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Can Aii apply the results of an analysis
to a program rollout?
Aii has a data center with high performance hardware, list processing software, and sufficient resources to handle the data processing required to produce very large mailings. We can perform all of the steps necessary to complete a program with the exception of the printing and fulfillment.

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What does Aii need to complete an analysis?
As part of the project definition, we will work with you to determine what data is necessary for meeting your analysis goals. Unlike some consulting companies that require data to be delivered in particular formats, we can accept all sorts of data in large quantities, if necessary, and do the sampling and data reduction needed to produce an appropriate analysis panel.

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What GIS capabilities does Aii possess?
We are able to assign a latitude and longtude to specific addresses, calculate distance, perform analyses and programs based on distance to sites, and can produce thematic maps to present results.

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How can I learn more about the customers
on my customer database?
Aii offers custom segmentation analysis, in which we create clusters of customers based on their behavior and/or demographic characteristics. These clusters allow targeted marketing to increase the profitability of your business.

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Can Aii add demographic information to my customer database?
Yes. We can overlay your file with particular characteristics, or we can perform a profile analysis with a large variety of demographic characteristics.