Over a decade ago, Ron Marsh and Mary Sams set out on a daring expedition into the untamed world world of consumer behavior, intent on scavenging for treasures buried beneath the surface of traditional data and analysis.

Their vast experience, analytical and statistical savvy, combined with fearless pursuit of the extraordinary, soon led these two unconventional entrepreneurs to successfully identify a host of lucrative missed marketing opportunities for Fortune 500 companies such as United Airlines, Visa and BP Oil. That was merely the beginning of an amazing adventure. Ron and Mary's knack for pinpointing untapped trends quickly established a solid, personable company adept at discovering new markets and offering a host of indispensible services.

Ron Marsh, President of Audience Identification, has completed all PhD coursework in Psychology and Statistics from Washington University in St. Louis. He brings a wealth of knowledge, background and hands-on experience to the company he founded. Ron began his career as Assistant Director of Research for the R.L. Polk Company, introducing it to advanced statistical methodologies that predicted responses to direct mail and identified profitable customers for a variety of clients. He became Marketing Development Manager at Publisher’s Clearing House, designing and building the company’s first customer database before Infobase Services brought him into their fold. At the industry’s largest multi-source overlay compiler, Ron managed the database build, client research and internal corporate research. His combined experiences in the trenches primed Ron for his crusade to build a company that would take research/data gathering a step beyond.

Mary Sams, Vice President An engineer by training, Mary graduated from The Georgia Institute of Technology. After several years with Amoco Chemical Company, Mary became a statistical analyst in the risk-modeling group with then Management Decision Systems in Atlanta. She was involved in the creation of generic risk scoring models developed for and implemented by Equifax and TransUnion in the late 80’s, developing a strong knowledge of and ability to analyze credit bureau data. As the company grew, Mary embraced direct marketing, creating customer segmentation systems for financial services clients as well as developing marketing software products and providing technical support. Recognizing talent in the field, Ron brought Mary over to Aii as Director of Research in 1992 where she became involved in all aspects of client services. In 1995, Mary became a Partner and Principal in Aii. As Project Manager/ Consultant, she is selling and delivering
a wide array of analytical services to Aii’s prestigious client list.