Predictive Modeling Whatever the channel—direct mail, telemarketing, email marketing – Audience Identification, Inc. can provide analyses to greatly optimize these efforts. We have been building sophisticated modeling solutions for numerous clients in financial services, retail, airline, travel and a host of other industries for over a decade. Applying disciplines like linear and logistic regression, CHAID and CART technique disciplines, Audience Identification, Inc. utilizes the right tool or methodology to match your implementation. We custom design the perfect fit for each marketers’ needs.

Response Modeling and Profile Analysis
We can develop response models to predict likely responders to acquisition efforts or upgrade and/or cross-sell offers to existing customers.

Profitability Modeling
The discipline of estimating future profitability allows us to identify acquisition and cross-sell opportunities. Our customized process guides clients in understanding all components of profitability.

Lifetime Value Analysis
Understanding your customer’s life cycle in relation to your product offerings enables you to predict lifetime value, communicate the right offer at the right time and effectively cross-sell other products.